Is your content missing something?

I found out recently that my content, and what I was offering, had some holes in it.

How did I figure this out? I went through an exercise in creating buyer personas.

Some companies will take a long time in doing this. Focus groups, surveys, countless conversations with current customers and people who don’t buy from them.

But if it’s just you running the show, a quicker method is better than nothing at all.

After I went through it, I realized that there were three opportunities for me. Two for segments I already knew I had, and the third for a segment that came out of the research.

From there, I can build the content and the offers.

It doesn’t happen overnight, but putting the buyer persona exercise in place first helped me understand what comes next.

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