Investing

Investing is essentially putting a resource to work towards a goal.

It’s putting money into your 401(k).

It’s spending time on your career.

It’s using energy to make sure your community is a better place.

But here’s the thing. There’s no guarantee that what you’re putting in is going to get you what you want.

Markets can dip, your company can have a PR disaster, or your town can find itself recovering from a weather event.

While at times it may want to make us throw our hands up in despair, it doesn’t mean that we shouldn’t invest.

Asking better questions ahead of time, like “What’s the worst that can happen? What’s the best that can happen?” and “What’s the most likely thing to happen?” can help a lot. They can help us focus our goals and make sure we have a better understanding of what we’re getting into.

While not investing is going to give us the same return as putting money in a mattress, investing may not always give us what we’re looking for, but it’s ultimately necessary.

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