A decision of time against money

When we’re building out our marketing plan there are really two variables.

We can spend more money and save time, or we can spend more time and save money.

If we want to hire a designer to build our newsletter template or strategize our content with us because we have other things to do, that’s great.

If we want to try to learn how to put together infographics because we’re on a slim budget, that’s fine too.

But know what you’re trying to do going into this.

Asking a designer to drop her rates because you don’t have the money, or producing a lousy product because you didn’t want to invest the time to learn the software isn’t good for anyone.

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