Hype vs. build up

If you’re putting on an event and have to tell people about it, how are you going about that?

Newer events don’t have the luxury of a history. So sometimes promoters resort to hype.

While hype may get a few more people in the door initially, it will leave more empty seats in years to come.

The best events many times are those that didn’t start as much, but were built organically over time.

When these events are promoted, it’s more of a build up – an anticipation of what’s happened in the past to happen again – and maybe even better.

The best way to promote an event is not to yell. The best way to promote an event is to put on a good event.

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