When you’re trying to integrate a new offer into your product mix, you may have to look to vendors you’ve never used before, or at least new services from those you’re currently using.
During this process, it’s important not only to look at the upfront costs that you can plainly see, but to also think hard about what costs may be down the road.
And not just monetary.
Asking if your staff will need more time to train, or how the data will be stored or managed or, best yet, the change that your customers will have to adjust to.
We can never know fully exactly all of the hidden costs of something new, but with experience, we can get a little better at figuring out what most might look like.