Assigning blame

When we create something new and it doesn’t work, it’s easy to assign blame on the market, or the regulations, or the customers that didn’t get it.

But if the feedback we received could have been avoided by answering just a few simple questions, is the blame really on someone else?

So, if you find yourself in that situation, ask:

Could I have written a few clear sentences that would have allowed the individual to understand what I was offering?

Could I have designed the offer so a few sentences weren’t really even necessary?

Do the people I’m designing for need my solution?

Is my solution really even solving a problem?

A quick, but effective way to test your offer before it goes out the door…but don’t forget, it still eventually needs to go out the door.

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