Writing for your customers

Sometimes we get stuck when writing to our customers because we haven’t quite defined clearly enough which customers we’re writing to.

If we write as if we’re talking to all of our customers, we may get some dissatisfied people that aren’t really getting the message they need to get.

For example, if you’re catering a lunch and only bring sausage pizza, you may have some unhappy vegetarians along those who are gluten or dairy free.

Figuring out who your customers are is the first step in this. And not just how much a certain segment buys or a color preference of another. But to be able to automatically know and understand what the few personas of your base are.

Once you know this, you can write as if you’re writing to one person. And at the end of the day, isn’t that how we’d like to be written to also?

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