If you’re asked to cater a dinner for a group, it pays to know if anyone has any dietary restrictions.
If you’re giving a seminar to an organization, it’s helpful to know its background and norms, and even some phrases its employees use.
And if you’re presenting your art at a show, it’s useful to have an idea of the space you have to work with and how your pieces will be displayed to produce the best flow for your patrons.
As an afterthought all of these points make sense. But it’s amazing how many times this doesn’t happen.
Bad design is everywhere, and usually, it’s a result of someone just not taking an extra few minutes to ask the question who is this really for?