Some people think that marketing and advertising are the same. They’re close, but tv commercials and magazine ads are only a small part of what your marketing mix can be made of.
The businesses and organizations that know this understand that how your office is constructed or how many rings before the phone is picked up is also part of marketing.
In fact, in service industries, marketing is many times built into the service itself. The more hassle-free the appointment with the tax advisor can go, the more likely you’ll be to recommend her to a friend.
When you’re looking to spread your message, have a good website, email newsletter, and social profiles, sure. But don’t forget that offline spaces and personal interactions tell just as much of a story about what you do.