It’s no secret that some people get their best ideas when they have room in their brain to process information in a way that’s not behind a desk or with their eyes glazed over on a smartphone.
On a hike, in the shower, or driving are all ways this happens.
It’s ironic then that some think jamming their digital messaging and platforms with all sorts of text, photos, icons, and elements would make it easier for someone to understand what they’re all about. Like picking out one lightbulb while driving on the Vegas strip.
If there’s a doubt if you need a specific word or element in your digital marketing, chances are you probably don’t.