Filtering in verticals

Being able to process information and make sense of it is one of the greatest skills anyone can have. But not all information is equally as important to distill.

Having the ability to filter in a few verticals and do it really well is much more impactful than trying to do this across many.

I’m not saying that it’s not a good idea to understand different industries, disciplines, and concepts. This is what makes innovation happen. Just like how one person started on the quest to help head injuries in football by looking at woodpeckers.

What I am saying though is trying to become the best at everything you encounter will leave you scattered and tired. You can try to become the best heart surgeon, knitter, cyclist, and chef in the country, but keeping up that pace is going to exhaust you.

When thinking about things in one or two industries though, we start to make faster connections because we don’t have to work as hard to think about it in the first place. This is how Peyton Manning was able to know where his receivers should be without much thought. Practice, repetition, and execution made that happen over time.

Learn from other fields, yes, but processing and filtering information in your own select verticals will be much more worthwhile in the long run.

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