Everyone has one.
It doesn’t matter if someone is a chef or an accountant or likes to fly kites in his spare time. They all have perspectives of what they do and why they do it.
It’s the same for how you manage your business and get things done. Chances are, some of the people you serve and buy what you sell are interested in the backstory of how you do it and why you do it.
Take time to tell them this story. You may be surprised at the following it creates.