Sometimes our marketing plan seems a bit like a game of whack-a-mole.

“When does the newsletter go out again?”

“Should we publish a post on this or that?”

“We should probably send a tweet in the next day or so.”

This leads to confusion, not only on our side, but for our customers as well.

While some of our efforts won’t be down to the exact minute, having a general idea of when something should be done and how it should be accomplished, it leads to more continuity.

And this is reduces the franticness of those random, unpredictable moles.

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