Not sure

It’s sometimes hard to know beforehand if an email newsletter will build awareness of your company. It’s a challenge to figure out ahead of time if a tweet is going to connect with someone and lead that person to your website. It can be difficult to understand what type of blog post will resonate with your customers before you write it.

Planning in some respect is necessary and useful, sure…but if all we do is plan, we’re missing out on gathering data. Data that we can use to shape future decisions.

Smaller experiments, more frequently, are more helpful than trying to figure out what you want to be doing in five years.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s