It can be easy to think that we know exactly what our customers need.
“I own a coffee shop, my customers need caffeine to start their day.”
This on the surface may be the case to some, but maybe to others they want a place where they can meet and talk to other folks in the community.
If that’s the case, skimping on providing free wifi and ample seating is detracting from your offer.
By figuring out who our customers are and what they really need and want, we’re more equipped to provide them with something they will want to come back to.
And we do this by talking to people, asking questions, and trying small adjustments to our product or service mix.
Make decisions based on actual data, not a five-year plan.