These are two very different ways to go about getting something you need or want and it’s important we don’t confuse the two. Sounds like a simple idea, but it can happen.
Most of us don’t invest in growing all of our food for every meal. We simply buy a salad when we’re out. In turn, we also don’t hire someone to change a lightbulb for us.
But what can happen is we buy something when we think we’re investing, or vice versa.
This is when we buy personal training sessions and think doing that alone will get us fit. Or if we’re investing in our education, but all we get is this lousy college t-shirt.
For your own customers, make it clear what you’re offering. Are you providing an immediate or long-term solution? This alone will help solve a lot of issues.