The next piece

The next piece of a project can sometimes be tough to get right.

How do we make a video about how we grow our spinach?

How should we tell our clients that we have a new upgraded service to offer?

How do we get people to join our club?

But with a little practice, we learn how to do all of these things. The farmer figures out how to edit and post a video, the financial professional emails a newsletter to the people she serves about a new way she can help them save for retirement, and the club offers a referral plan.

But, if the video was too long, the newsletter too complex, or the referral plan too involved, the next piece may actually detract from their brands.

The hard part about the next piece is not always asking what should it be?…sometimes it’s asking how much do we really need?

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