Have you ever been in a conversation with someone who takes forever to make his point? (I know I’ve been guilty of this.) He continues to drone on, then finally says what he needs to say.
But by the time he gets there, the whole focus of what he’s trying to say is lost.
The problem was not his point, but the information he piled on to make sure you ‘understood’ what he was talking about.
Chances are though, there’s a lot that could have been cut out of what he said, and you would have picked up what he was putting down much better.
Now, take a look at your website. Do you know for sure that your users know how to find what they’re looking for?
Have you ever asked someone unrelated to your business try to find one of your services, and then tell you what the site just told them?
If you’re not making sure that the words on your site are getting your client or customer to where they want to go in the fewest amount of steps, and so they actually understand what they just read, you’re making more work for them.
And we all have enough work already these days.