How SlideShare can be your new difference maker

Did you know that over 15 million presentations have been uploaded to SlideShare to promote businesses, organizations, and ideas?

If you’re one of these folks that have already taken advantage and absolutely hit gold with your content, then I don’t want to waste your time. Just close this tab and go on your merry way.

But if you’ve been looking for a better way to get your points across and are curious to see what this service is all about, here are a few of its benefits and some tips that can get you started and keep you going…

It’s easy to manage

If you haven’t used SlideShare yet because you’re afraid of the tech-monster, I’ve got news for you. The tech-monster doesn’t exist…at least here.

All you need is a PowerPoint presentation and an internet connection. Just log in, upload, and share.

The great thing about SlideShare is you can not only share the link to the presentation, but it’s super easy to embed one right on a webpage, just like this one from the Allegany College of Maryland Professional Golf Management Program.

Once on the page, visitors can click through without leaving your site. It was hard enough to get them there, why send them away?

Visuals

People are busy and don’t have much time to get through a dissertation. According to research by Josh Schwartz, a data scientist at Chartbeat, it looks like readers, well, don’t like to read.

Two main takeaways from his (very interesting might I add) research:

  • First – Most readers will only get through about half of a text-based online article.
  • Second – Sites that have pages with only photos or video show lots more people getting through the entire page.

What does this mean? Well, by using photos and fewer words, you stand more of a chance to have someone get through your entire presentation. You have something that they want (photos) instead of something they won’t read as much of (words).

Pretty straightforward.

Emotions

There are lots of products and services out there that we really don’t want to buy, but we kind of have to.

A dental plan? Booooring. (We would much rather buy some of that hoppy craft beer that was brewed on a farm.)

Selling financial aid to a college student is not close to being an emotional, want-based purchase. But selling a student a career, their career, can hit very close to home.

By better connecting with the individual on their level through carefully chosen images, say images of the professionals that the student will eventually become, you can spark that emotional connection.

And it kind of goes without saying, but don’t forget to take some time to adjust how your photos actually appear. A few extra minutes to play with filter adjustments can mean the difference between your photo getting a “that’s cool” response and a “wow, how do I sign up?” response.

Here’s an example of a photo that could be used in a SlideShare about a community park that takes some of the drab out and adds some fall color in…

Creek filter example

They can be fun

Who says selling your service has to be painful? After all, you probably got into your line of work because you enjoy it. Let that enthusiasm show through this medium.

And since you’re probably going to be writing fewer words and doing your talking with photos, you don’t have to worry so much about how your sentences will sound.

Ok, where should I start?

The first place to start is with a concept of what you’d like to communicate. Open up PowerPoint and get going.

Once you get that part figured out, then head over to SlideShare to register an account. Upload, and start sharing.

The bottom line is there are lots of ways to use SlideShare. Take advantage and be creative!
 

Need some help with content creation and marketing strategy? To discuss your goals and how we can work together, contact me here.

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