Saving isn’t just for money: Why you should care about a content savings account

We’re at the time of year in most regions when we take stock in what we’ve achieved in our golf business, figure out what we want to improve on, and set goals for next season.

Maybe it’s even when you’re looking at your personal situation as well. Perhaps you’re assessing the amount of money you made this year and feel like you can make more. Or maybe you’re looking at setting up a retirement account for some peace of mind in your later years.

The concept is actually pretty simple. Put money away now so you can have it in the future. And the reason you need it later is because you don’t have as much of a steady stream of (or maybe any) income you’re generating from work.

We invest in our 401k or IRA automatically. The concept works and we see the value. But for other things that we know we need to do, sometimes we don’t plan ahead, and it costs us.

For example, if we get into our busy season and don’t have much time to create content, well, we typically don’t create anything. Our customers don’t hear from us and some may go elsewhere.

The reasons why we get busy vary, but there’s a way to combat this and make sure that you have a steady stream of engaging posts ready to go if needed.

Start paying into a content savings account

What exactly is a content savings account? Well, it’s simply a location where you can save a number of drafts that are in various stages that can be accessed, finished, and published.

The best thing about it is you don’t have to finish what you start…at least right away.

This location is just a spot to put thoughts, whether they be a thousand words to just a few sentences. The idea is to get your thoughts down on the screen and then come back and finish.

Some systems that work for saving your thoughts are:

  • Word documents
  • Google Docs
  • Trello
  • Evernote
  • An old fashioned pad and paper

Think consistently, write when you can

Some people like to write consistently. They’re able to generate a few hundred or thousand words a day without any issue. For others, day to day stuff sometimes doesn’t allow for that, especially in seasonal businesses.

In this case, keep your stream of thoughts and ideas coming, but don’t worry too much about finishing them if you are in the middle of your member-guest week. The important thing is to simply jot them down so the idea is saved. You can always come back to them when you have a foot or two of snow on the ground.

How this helps

By having content saved at various stages, you can pick and choose from drafts of varying length and amount of work still needed, based on how much time you realistically have in your week to get your content out.

For example, you can finish a post about what aerification is and why it’s important in December, but wait to publish it the week before you actually aerify. This saves time that week in the spring when you’re undoubtedly running into yourself with other more time-sensitive issues.

The impact

If we look at the aerification piece example, what you’ll find here is that the piece may actually educate a number of your members or customers on this practice and save a few phone calls (or more) on why certain things happen as they do.

You’ll have a more informed customer base, and the more informed they are the more trust they’ll have towards your operation.

And as we know, we buy from people we like and people we trust.

So while it may be tempting to put off creating content or not take too much on during our down times, it can really pay off. Think of it as a way to pay into an account you can access at a later time, when the returns on your investment can be realized.

Need some help with content creation and marketing strategy? To discuss your goals and how we can work together, contact me here.

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